Fried said she is “giddy” about DeSantis’ troubled campaign so far. Taking aim - That said, however, still expect some shots at DeSantis. She said that the “vast majority” of her own speech to her fellow Democrats is “about what we are going to do for the people, what we stand for.” The message - Fried, however, said Democrats won’t be spending all their time railing at DeSantis or former President Donald Trump. But the election of Jacksonville Mayor Donna Deegan this year over a Republican rival has helped pump up enthusiasm - as has the so-far flailing presidential campaign of Fried’s longtime nemesis, Gov. Last November the GOP crushed Democrats up and down the ballot. Star power - That calculus included the decision to bring in Whitford, a move Fried said was meant to “bring a different flair” to the evening.Ĭontext - Democrats head into the three-day weekend with some of the same old headwinds that have confronted them in the past, including a financial disadvantage and a growing voter registration gap with Republicans. We have a goal to make sure the momentum and excitement of the last few months carry forward … We have to show this is a different Florida Democratic Party.” But she added: “We are here to entertain. “This entire weekend is really a rebranding of the entire party,” said Fried, who said the plan is to hold training sessions during the day with all the attendees together. Something different - Fried said Democrats shook up the usual format, which usually consisted of caucus meetings during the day and a sit down dinner with six or seven political speeches at night. Remember Florida Democrats? - Well, this weekend’s Leadership Blue conference/fundraiser in Miami Beach marks the first big event hosted by Florida Democrats since former Agriculture Commissioner Nikki Fried took over the helm of the party this year following the disastrous 2022 cycle.įried talked to Playbook just ahead of the three-day event, which will include the sold-out Saturday night gala featuring television and film actor Bradley Whitford (whose credits include "The West Wing" and "Get Out"). FL Democrats try something new in Miami Beach
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